======================================================================
  META ADS KPI REPORT — COMPLETO
  Ad Account: act_612989290072299
  Generado:   2026-04-19 15:01:35
======================================================================


██████████████████████████████████████████████████████████████████████
  📅 AYER  (2026-04-18 → 2026-04-18)
██████████████████████████████████████████████████████████████████████

=== RESUMEN GLOBAL ===
Métrica               Valor                vs Anteayer
----------------------------------------------------------------------
Spend                  52.03 €              ▲ +19.8% ⚠️
Conversion Value       218.50 €             ▼ -18.3% ⚠️
ROAS                   4.2                    ▼ -31.8% ⚠️
Conversions            2                      ▲ +0.0% ✅
Clicks                 359                    ▲ +47.1% ✅
Impressions            15,821                 ▲ +27.7% ✅
CTR                    2.27%                  ▲ +15.2% ✅
CPC                    0.14 €               ▼ -18.6% ✅

=== ALERTAS ===
  ✅ Sin alertas — todo dentro de los parámetros normales

=== TOP CAMPAÑAS ===

1. OCTUBRE - old + new - Comuniones
   Objetivo:         OUTCOME_SALES
   Spend:            52.03 €
   Conversion Value: 218.50 €
   Conversions:      2
   CTR:              2.27%
   CPC:              0.14 €
   ROAS:             4.2

----------------------------------------------------------------------


██████████████████████████████████████████████████████████████████████
  📅 ÚLTIMOS 7 DÍAS  (2026-04-12 → 2026-04-18)
██████████████████████████████████████████████████████████████████████

=== RESUMEN GLOBAL ===
Métrica               Valor                vs 7 días anteriores
----------------------------------------------------------------------
Spend                  321.35 €             ▲ +3.9% ⚠️
Conversion Value       1,605.50 €           ▲ +24.6% ✅
ROAS                   5                      ▲ +19.9% ✅
Conversions            14                     ▲ +27.3% ✅
Clicks                 1755                   ▼ -21.5% ⚠️
Impressions            89,787                 ▼ -2.5% ⚠️
CTR                    1.95%                  ▼ -19.5% ⚠️
CPC                    0.18 €               ▲ +32.5% ⚠️

=== ALERTAS ===
  ✅ Sin alertas — todo dentro de los parámetros normales

=== TOP CAMPAÑAS ===

1. OCTUBRE - old + new - Comuniones
   Objetivo:         OUTCOME_SALES
   Spend:            321.35 €
   Conversion Value: 1,456.50 €
   Conversions:      13
   CTR:              1.95%
   CPC:              0.18 €
   ROAS:             4.53

2. BODAS 2026
   Objetivo:         OUTCOME_SALES
   Spend:            0.00 €
   Conversion Value: 149.00 €
   Conversions:      1
   CTR:              N/A
   CPC:              N/A
   ROAS:             N/A

----------------------------------------------------------------------


██████████████████████████████████████████████████████████████████████
  📅 ÚLTIMOS 30 DÍAS  (2026-03-20 → 2026-04-18)
██████████████████████████████████████████████████████████████████████

=== RESUMEN GLOBAL ===
Métrica               Valor                vs 30 días anteriores
----------------------------------------------------------------------
Spend                  1,217.35 €           ▲ +8.8% ⚠️
Conversion Value       5,937.00 €           ▲ +35.1% ✅
ROAS                   4.88                   ▲ +24.2% ✅
Conversions            46                     ▲ +43.8% ✅
Clicks                 7933                   ▲ +25.7% ✅
Impressions            363,881                ▼ -5.6% ⚠️
CTR                    2.18%                  ▲ +33.1% ✅
CPC                    0.15 €               ▼ -13.4% ✅

=== ALERTAS ===
  ✅ Sin alertas — todo dentro de los parámetros normales

=== TOP CAMPAÑAS ===

1. OCTUBRE - old + new - Comuniones
   Objetivo:         OUTCOME_SALES
   Spend:            1,139.73 €
   Conversion Value: 5,485.00 €
   Conversions:      43
   CTR:              2.19%
   CPC:              0.15 €
   ROAS:             4.81

2. BODAS 2026
   Objetivo:         OUTCOME_SALES
   Spend:            52.21 €
   Conversion Value: 268.00 €
   Conversions:      2
   CTR:              1.67%
   CPC:              0.27 €
   ROAS:             5.13

3. PARA EMPRESA - FORMULARIO WEB
   Objetivo:         OUTCOME_LEADS
   Spend:            25.41 €
   Conversion Value: 184.00 €
   Conversions:      1
   CTR:              2.65%
   CPC:              0.15 €
   ROAS:             7.24

----------------------------------------------------------------------

Reporte completado: 2026-04-19 15:01:41